Trade and Development: Strategy and Business Planning


Trade and development are closely intertwined, and formulating effective strategies and business plans is crucial for Africa’s economic progress. A well-defined trade strategy can enhance market access, promote exports, attract foreign direct investment, and stimulate economic diversification. It involves identifying key sectors with comparative advantages, developing trade infrastructure, and establishing favorable trade policies and agreements. Additionally, business planning plays a vital role in attracting investments, fostering entrepreneurship, and creating sustainable enterprises.

AIS supports clients in conducting market research, identifying opportunities, developing competitive strategies, and ensuring sound financial management. AIS strongly recognises that Collaboration between public and private sectors, including partnerships with international organisations and investors, is essential for successful implementation of trade strategies. By formulating sound business plans, enterprises can leverage resources, tap into domestic and global markets, create employment opportunities, and achieve sustainable development, ultimately raising the living standards of their people.